How to buy and sell website for a profitable Flipping
The same way people buy and sell financial instruments in the stock market and the same way the real estate experts buy and sell properties, you can buy and sell an e-commerce website and flip for profit. If a site can worth millions of dollars just like the real estate properties are, it means it will make good website flipping if you learn how to buy and then flip.
Website flipping is a cool business
Website flipping business involves having the eye for the gem contained in a website, buy it and dust it up for more money by selling it. To be a successful website flipper, you need to think like the real estate property flippers. It is a lifestyle that many who understand the business do enjoy and you too will if you learn how.
How to buy and sell websites
To profitably sell a real estate property, you need to meet certain criteria such as location, development in the area, favorable government policy, closeness to public utility and opportunity for future development among other price influencing elements. In like manner, a website to be flipped needs to meet some criteria that will show the prospective buyer their investment in the site is guaranteed to bring profits. Let’s look at a few such criteria below, for selling your website at a profit.
What does the site worth now
If you are buying any product, you want to know how much it, worth won't you? The value of a website has some measures you can relate to in the data generated from the site. Such data will include the current income generated by the site, the site performance in term of visibility, the traffic and the rank in search engine. You also want to know the age of the website and the authority of the domain. The statistics generated will inform you the current status of the site and how much potentials it has in its served niche.
The above information is relevant, and there are tools to make independent findings of the site.
What is the potential value
While the actual worth of a website at the moment is essential to start a buying negotiation, the potential value is where the experience of a professional flipper lies. A website that is well designed, with tools to perform excellently in the hand of the right manager may not bring so much income at the moment, but it has the potential to do more in the hand of someone who knows what to tweak for a better result.
I have seen a site that hardly made a dime in its history sold higher than a site with good dollar income performance. Unless you have the eyes and know what to look for in such site, you may be carried away by the current dollar earning of a website.
Imagine a news website located in the US compare to another located in an area where internet usage is less than average. By less than average, I mean a place with little internet use and following. At the moment, a website in a third world country may not command as much following and value like one located in the developed economies like the US, the UK, Canada or China where the average customers prefer to buy online than driving all the way to the mall.
Therefore, you will be making a sound investment by going for a website with a domain name registered in the developed country than one in areas where internet activities are less than average.
Consider domain extension
People who struggle to get a .com website know why that is important for their business. If you want to sell a site without the popular domain extension, it will take quite an effort. On the average, many new websites look to register a dot come domain extension but are often unavailable. For a business that wants a dot-com domain extension, buying a dot com site will be the next consideration if they find one that is well packaged for their need.
Think like a business person
It is common place to find people getting emotionally attached to their product, and this may happen in the virtual real estate as well. But to be a good flipper, you need to think like a business person and not get unduly emotional to lose potential client or offer because of rigidity in negotiation.
As a website flipper, your objective is to buy a site, make it sellable and sell it for profit. The same principle that applies to the financial market and real estate seller applies to website flipper. You have a lot to learn from these industries if you want to be a good flipper.
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